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IHIS Nutricionizam

IHIS-NUTRICIONIZAM is a scientific research organization specializing in the development of food, dietary supplements and functional products. We connect modern scientific achievements with the needs of the food industry, creating innovative, technologically feasible and regulatory-compliant solutions. Our mission is to turn scientific knowledge into market-successful products, as a partner to companies at every stage of development:

  • Concept development, formulation and selection of functional ingredients
  • Industrial production and market launch
  • Defining the technological concept, equipment selection and contracting
  • Production line organization and greenfield investments

We ground our expert support in experience, research and an understanding of today's market requirements and consumer needs.

IHIS Nutricionizam

Team

M.Sc. Tech. Branko Zarić

Director

PhD. Danica Zarić

Founder

M.Sc. Tech. Branko Zarić — Director

Over 30 years of experience leading major food industry companies, with a rich career in executive and management roles across production, sales, procurement and investment development:

  • Production Director — Soko Štark
  • Sales Director — Fresh&Co
  • Procurement Director — Imlek
  • Chairman of the Board — Bitola Dairy (Bimilk)

Today he applies his extensive industry experience to developing innovative projects and providing strategic and technological support to companies in the food sector.

PhD. Danica Zarić — Founder

She built a professional career in the food industry spanning more than 15 years in senior product development roles, before founding IHIS-Nutricionizam:

  • Soko Štark — Head of Chocolate Development
  • Delta Holding — Development Director
  • Bambi-Banat — Development Director
  • PhD. (2011) — chocolate production using soy milk in ball mills
  • Research Professor (2020) — highest scientific title
  • 100+ scientific papers, 11 technical solutions in functional food and confectionery products
  • Member of the Serbian Ministry of Health expert team for the Regulation on Nutrition and Health Claims

Her expertise covers research and development of food products, functional food, dietary supplements, food labeling, the application of nutrition and health claims, and the regulatory requirements of the Republic of Serbia and the European Union. She regularly participates as a speaker and moderator at professional conferences on product development, food labeling, nutrition and health claims, and food product quality.

Through IHIS-Nutricionizam, she brings together a multidisciplinary team of top-tier experts in food technology, biotechnology, nutrition science, quality and food safety, providing companies with science-based, practically applicable solutions for developing innovative products.

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